Jeansmärket Diesel har lyckats göra en grym film för att visa upp sina jeans. Det är kul när brands gör något annat och satsar på varumärkesbyggande istället för att vara så produktfokuserade.
Shot on the streets and rooftops of sunny LA, our A-Z of Dance shows you how to set hearts alight and clubs on fire. Float like an Arabesque, spin like a B-Boy, wobble like a Chicken Noodle Soup… it’s time to step up! In a very special project for i-D and Diesel, director Jacob Sutton has captured the world’s hottest dancers walking in the air in their Jogg Jeans and cut-offs. Lil Buck shows us the way of Memphis Jookin, super-thighs Nicole the Pole – star of Rihanna’s ”Pour It Up” video – takes us to a whole other level and, fresh from the Rick Owens catwalk, the Soul Step team show us how to dance to Le1f. Combining denim, jersey and 360° stretch, Diesel’s Jogg Jeans allow successful krumping for all. Enjoy!
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