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INSPIRATION

INSPIRATION

A23 on Slow fashion & Style

Superfinished with filling my closet with ”flavour of the day” shopping. Dont agree on how much off fashion industry behaves to cerate demand and dislike short term thoughts on use of material and craftmanchip.  What I do like is having a superset closet, aim to fit my goals and purposes. Taking me to what gives me gold in heart faster and easier. What I agree on is feeling great. Feeling included and including. What I think is the way to…

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INSPIRATION

Österlen, a glimps

A big part of my life, I have spent at Österlen (yes you say at, if you come from here) and I just quickly want to show you some of the wonder. Just driving here is like driving in a painting. The silhouettes, the shapes of the landscape and the colors shifting over the year, its all something that I truly miss when I am away from it. Österlen definitely inspires me and permeate design in A23.    …

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BUSINESS INSPIRATION

The Brand

The contribution I aim at, do include great pieces for those going places, but also creating a brand. Right now I am much thinking of how to express my thoughts of the products and the lines I am creating. In the end, the essential of all is ofcourse that the stuff I make, make people feel great. On the way there though, I do also really want to take the opportunity to inspire to go get it, whilst at it.…

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INSPIRATION

Ageing, a modern myth

Don’t believe in ageing. It’s a modern myth. When I speak of ageing, I mean accepting degradation of body and mind as a law of nature. It’s a well spread believe and shamefully so, since age is not often valued as something positive. You might argue it more important then to change mindset of values on age and ageing, to which I would gladly reply that I agree. Let’s do both, let’s change how we understand ageing as well as how we value…

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