Before any item is made for sale, we prototype a lot at the atelier. We try different models, patterns and often fabrics. Here is me trying on one of the new models, in black silk. Liking it a lot, and really think this one will make in to the collection. Used it today going for a birthdayparty and a superlong walk after. Supersmooth as no seam on shoulder and also possible to turn back to front (as Bali) also great…
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Most often I travel to destinations to surf without a wetsuit. This summer, I make a recap of missed summers and take tours in Sweden and Europe visiting friends I see to seldom. Also of course a great opportunity to try on new and existing models in different climates! So, first collection also mediterranean proofed travelware!…
On my way to Barcelona with fab AdOn, bringing a fresh model – trouser Barcelona! This one is, as many items, an unisex item. No seam on side for the seemlessfeeling and look, tight ancle so you dont get stuck on the way and adjustable waist for the look and for the love of your vacaystomache 🙂 …
Making use of all the hours in the Studio in Malmö, feels like time just evaporates. There are so many pieces just waiting to be ”born”, I wish I could copy myself to get so much more done. I am so eager to see designs come alive and to share them. Today, focus was on next item in collection Freedom of Movement, Jumpsuit Amanda. I have been working on creating the pattern in different sizes for Jumpsuit Amanda, and…
The purpose of the brand A23, is to provide the favorites you need in your wardrobe to dress up to find your gold, in your lives with ease. We all know the time it takes to dress up feeling great, right!? On our theory that you can build a functioning wardrobe on 23 items, and that there are different goals you have, items will pop up in website to come in four main collections formulated around the main four different situations I imagine…
Just decided to move the Studio to Malmö and now all is up and running, with trouser ANNDALA next in line! Its a treat having a lot of space and this in such beautiful setting. Sun is pooring down over Malmö, giving best light for work. The material for ANNDALA is a silk soft Viscose/Elastane mix. The pants are somewhat bold but mostly fun. Bold in the way that you feel totalt free, almost naked in them, and fun as…
Some years ago, I visited Rio traveling around Brazil, alongst the coastline. For most of you having visited Rio, I think you agree with me the feeling I got for the town. Its such a beautiful city, with all craze and luxury you can imagine. At same time having that really relaxed and fun lifestyle that only cities by the sea can project. Creating top RIO, is including those elements of luxury and relaxation in one piece. Soon first model…
Those rainy days, they always come. Today, is one of those days of heavy clouds over Stockholm. In the Studio, Ateljé 23 as we call it, we make do best we can. We treat ourselves with new flavors to the green we drink, work with our favorite silk and make use of the rain trying out new fabrics! The first model beeing cut out today is Rio, a relaxed and luxurious top in finest nightsky-dark blue silk. Also testing my…
The more you do, the more you want to do! Atleast accurate for me. Been home a week curing from allergy and dreaming of continuing, taking of where we left it last week and having hundreds of idéas for new designs just urging to get out and realized. First two tops are now on their way for real. First out for purchase will be ”LINA/LINUS”, and ”RIO” from prototype in polyester on pics down. Both are unisex and included in…
All very WIP 😉 Me and my lovely partner in chrime, my mother, are at the moment working our butts of to move forward in this project asap. Creating pieces that we are both happy with takes a lot of time and devotion. Very happy to have a someone with sometimes different thoughts on shapes and lines. Its very important to me, to us, to create clothes that all friends we have would feel great wearing. Maybe not pieces are…