4 Things I would Tell My Younger Self About Starting a Business

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BY SUSANNE BIRGERSDOTTER · I don’t mean to sound like I have a huge ego, but I have been pretty successful with my business ventures and I am both grateful and proud of how far I have come. It is very humbling and mind opening to take a look back though sometimes and think on what and who helped get me here. It wasn’t always on my own confidence and motivation. Nope, I wasn’t always so confident about my decisions, and often wondered if I would ever get my businesses and ventures to take off. Which got me to thinking, if I had the chance to go back and give some advise to my younger self, what would I say? Well there are 5 things that definitely pop into mind and I would like to share them with you:
  1. Don’t be afraid to take risks
I am a woman in the tech industry, and that can bring about problems since that market is generally dominated by men. I can remember being so frightened to stand up to an investor, worried my gender would cause me to loose his support or think I didn’t know as much as a man would. I would love to remind my younger self how brave, strong, and important I am even though I am a woman. I have gotten plenty of investments for my firm and have accomplished amazing things over the years, and even though I couldn’t see it then, it was there within me to stand out and shine.
  1. Plan it all
When I first started my business, I can’t lie and say I was completely on top of things from the getgo. I learned over time that in order to stay ahead of the game, and make the most of my time was to plan out what I was going to do and how. After getting the hang of it, I figured out that I save myself a ton of time also!
  1. Speak your mind
As an employee in a business, we learn to take orders and execute them without question. As a business owner and entrepreneur though, these rules fly out the window. I gained the respect of investors and clients by being honest with them and telling them what I think, even when it wasn’t the easiest thing to do.
  1. Don’t take on too much at once
I remember first starting out and having so many ideas that things would get started then fall into the background, never seeing the light of day. I still get these exciting ideas almost daily, but instead of taking action on everything at once,  write it down for me to think about later when I have the time to dedicate to it. There are plenty more tidbits of advise I would love to pass on to my “yesterday me” and even all of you, but these 4 are the most important to me and I feel made the most difference in my success.   12072618_10153415620669177_7117919538904019348_n    



Susanne Birgersdotter

I am a true entrepreneurial spirit in a male-dominated industry that founded the fastest growing independent group in Sweden that creates solutions to appindustrin. Owns five companies where the business idea is to develop, design and deliver the largest applications for smartphone users worldwide. My goal is to develop my company and at the same time inspire other women to take the plunge into entrepreneurship sphere.

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